China Automotive Sector: Effective Marketing in a Vertical Market Segment

Posted by Joachim Bartels | Jul 11, 2011 | China, Market Research, Marketing & Sales Information, Member, Member News, Sinotrust | 0 |

Sinotrust Suggests Automakers Need More Effective Car Clinics

Car clinics are one of best methods to help automakers sort out market responses before they introduce new products. To be more specific, target customers are asked to give evaluations on upcoming new products and product prototype in order to assist automakers to make accurate judgments on market responses after products were launched. Courtesy Dr. Jing Weiying, Research Director of Sinotrust Automotive Marketing Solutions

To read the full story click on the link: Sinotrust Opinions_Automakers Need More Effective Car Clinic June 2011

About The Author

Joachim Bartels

Joachim C Bartels is a co-founder, director, head of information resources and Editor-in-Chief of BIIA. In his capacity as Editor-in-Chief he is responsible for the selection of relevant information content concerning industry insights, trends, technological developments, standards and policies impacting BIIA members in particular and the business information industry in general.

The BIIA library is approaching 10,000 news items and best demonstrated practices. BIIA members receive regular news alerts on key developments in the industry and the regulatory environment. The BIIA readership is widespread: between 4 to 5 thousand unique visitors access BIIA.com per month.