This report describes the emergence of a new form of competition based on the extensive use of analytics, data, and fact-based decision making.  The analytics –

quantitative or statistical models to analyze business problems – may be applied to a variety of business problems, including customer management, supply chains, and financial performance. The research assessed 32 firms with regard to their orientation to analytics; about one-third were classified as fully engaged in analytically oriented strategies.

Both demand and supply factors for analytical competition are described.  Of the two, demand factors are the more difficult to create. The presence of one or more committed senior executives is a primary driver of analytical competition.

To read the full report click on the attachment: Thomas Davenport Competing on Analytics

Source:  BABSON Executive Education May 2005

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