According to the Wall Street Journal (Sept. 01 2015) the internet analytics company comScore reported Q2 revenues of US$91.4 million up 14% from prior year.   A footnote in its quarterly filing stated that US$10.8 million was ‘non-monetary’ revenue, originating from barter arrangements with an unnamed data supplier.  Analysts question the soundness of the transaction.

About: comScore is a leading internet technology company that measures what people do as they navigate the digital world – and turns that information into insights and actions for our clients to maximize the value of their digital investments.

The company states that it handles well over 1.6 trillion interactions each month from 172 different countries. That’s almost equal to 40% of the monthly page views of the entire internet.  It recommends to look at the comScore Census Network in action.

comScore’s analytics for a Digital World™ enables faster, actionable insight from all forms of digital data. As digital becomes increasingly pervasive, complex, and multi-platform, clients worldwide rely on comScore industry expertise and audience, advertising, enterprise analytics for better answers to bigger questions. Clients can leverage comScore data (global panel & census network) with their own data (web, mobile, video, CRM, etc.) for unmatched clarity into where their business has been and where it needs to go.

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Source:  Wall Street Journal