“Merger brings together best of breed companies to create unparalleled insight opportunities”
Confirmit has acquired Integrasco, a leader in social intelligence and text analytics. The acquisition brings advanced technologies for capturing social insights and analysing unstructured text into the Confirmit portfolio of software offerings for Customer Experience, Employee Engagement and Market Research.
Integrasco is a leader in analytical technology solutions and has helped many blue-chip companies track the performance of their brands, products and services, across social media, traditional media and customer channels to extract significant commercial value from mining unstructured text and insights.
The move, which follows the previous successful acquisitions of CustomerSat in 2012, Techneos in 2011 and Pulse Train in 2007, will enable businesses to gather relevant social media feedback at the point of experience. They can then tightly integrate this data with information gathered through the wide range of other channels supported by Confirmit, and generate new and valuable insights using the advanced sentiment analysis. Customers will be able to achieve new levels of insight from wider Voice of the Customer and Market Research programmes.
Confirmit plans to release the Integrasco technology integrated with its Confirmit Horizons version 18 software in Q2 2014.
About: Confirmit is the world’s leading SaaS vendor for multichannel Voice of the Customer, Employee Feedback, and Market Research applications. The company has offices in Oslo (headquarters), Chengdu, Cologne, Grimstad, London, Moscow, New York, San Francisco, Vancouver, and Yaroslavl. Confirmit’s software is also distributed through partner resellers in Madrid, Milan, Salvador, Sydney, and Tokyo.
About: Integrasco is a world leader in social media intelligence. It has been helping blue-chip brands measure how they’re perceived in social media and understand how best to engage since 2004. Integrasco mixes world-leading technology with expert data interpretation and strategic implementation. Its bespoke services mix cutting-edge quantitative analysis of social media and in-house data with intelligent, qualitative interpretation. All Integrasco analysis is done by its in-house team to maintain the highest quality possible.
Source: Realwire.com/releases
