Cortera®, a provider of comprehensive business-to-business payment and purchase data and insights for U.S. companies, announced Cortera University, a new complimentary training program to help its customers maximize the ROI of their Cortera solutions.

Cortera University offers both on-demand and virtual instructor led training courses to help sales, marketing, finance and credit organizations effectively utilize business-to-business purchase and payment behavior data to address challenges associated with improving sales and marketing effectiveness, increasing revenue and reducing risk.

Gaining deep insight into the size, financial health, purchase behavior and growth trajectory of prospects, customers and supplier companies, both publically traded and privately held, has become increasingly critical for businesses of all sizes. Cortera University helps customers take full advantage of business-to-business purchase and payment behavior data to help companies increase ROI and adopt best practices to improve corporate performance.     Source:  Business Wire

Our member Cortera informs us that Cortera University is Web based, and Tuesdays and Thursdays an instructor leads the course.  Those courses are all recorded so clients can download if they can’t see it on such days.    Source: Cortera