Cortera®, a provider of comprehensive business-to-business payment and purchase data and insights for U.S. companies, has launched its B2B Purchase Insights solution, which enables sales, marketing and finance executives to better research and understand their customers, prospects and suppliers by gaining visibility into what they purchase, how they pay and how their purchase and payment behavior changes over time.

B2B Purchase Insights enables companies to track active and potential customers’ purchasing history and spending patterns to understand their overall financial health, make educated predictions on what they are likely to purchase in the future and understand the risk associated with their ability to pay for those purchases. Rather than relying on less accurate evaluation methods such as demographic information (SIC codes, number of employees, revenue estimates) and risk scores, to profile and target businesses, companies are now empowered with the same effective purchase behavior tracking that has been the foundation of consumer marketing for decades

Source: Reuters