In 2007 Verband der Vereine Creditreform launched its company portal www.firmenwissen.de (direct translation: company knowledge). The portal operates parallel to the regular Creditreform information services. Its owners are obviously not worried about cannibalization. Since its inception the portal has reached 5 million page impressions per month. The originators of www.firmenwissen.de were the German business newspaper Handelsblatt and Creditreform. In the meantime Creditreform has taken over the portal, has developed a new technical platform added search engine technology and offers a broad spectrum of information products from marketing, business profiles, financial and credit information to the small business community. Source: Password Germany
About The Author
Joachim C Bartels is a co-founder, managing director and Editor-in-Chief of BIIA. In his capacity as Editor-in-Chief he is responsible for the selection of relevant information content concerning industry insights, trends, technological developments, standards and policies impacting BIIA members in particular and the business information industry in general.
The BIIA library is approaching 10,000 news items and best demonstrated practices. BIIA members receive regular news alerts on key developments in the industry and the regulatory environment. The BIIA readership is widespread: between 4 to 5 thousand unique visitors access BIIA.com per month.