In 2007 Verband der Vereine Creditreform launched its company portal (direct translation: company knowledge).  The portal operates parallel to the regular Creditreform information services.  Its owners are obviously not worried about cannibalization.  Since its inception the portal has reached 5 million page impressions per month.   The originators of were the German business newspaper Handelsblatt and Creditreform.  In the meantime Creditreform has taken over the portal, has developed a new technical platform added search engine technology and offers a broad spectrum of information products from marketing, business profiles, financial and credit information to the small business community.    Source: Password Germany

BIIA Newsletter April – 2008 Issue