Casablanca, Morocco & Bologna, Italy, 21/04/2010 SALAFIN, the financial services company of the BMCE Bank Group based in Casablanca, chose CRIF Decision Solutions as partner for the optimization of its risk assessment and management performance. SALAFIN offers retail credit products, including personal loans, auto finance and revolving credit in Morocco, through a wide network made up of 14 SALAFIN-branded branches, 170 car dealerships, 20 insurance brokers as well as 520 BMCE Bank branches. The main objective of the project was to improve the risk management techniques and methodology used in SALAFIN, by focusing on personal loans.

SALAFIN issued a tender to 3 major European decision solutions companies for the auditing and evaluation of the gap analysis between its methodologies based on decisional systems and best practices in Europe. The company was also interested in developing a propensity model to implement appropriate marketing strategies.   Source:  CRIF Press Release

BIIA Newletter June I – 2010 Issue