CRIF, one of Europe’s most innovative information services and data processing companies, has subscribed to a reserved capital increase of MOPAPP Ltd., a London based company specializing in the monitoring of mobile application performance. Specifically, CRIF has subscribed to a reserved capital increase, which as a first step will allow it to obtain 25% of MOPAPP, with the option of increasing to 40% within 6 months of signing the agreement.
MOPAPP, which is particularly useful for those developing mobile applications over more than one platform, enables its customers to analyze sales and downloads of their Apps in the main App stores: iTunes, Android Market, RIM App World, Windows Phone 7 Marketplace, Amazon AppStore, etc., identifying, for example, the store, the most successful Apps or platform. More specifically, MOPAPP offers an App sales monitoring service for sales made through the latest generation phones and tablets, analyzing sales figures, ratings and reviews on more than 12,000 applications downloaded by over 350 million people worldwide.
Carlo Gherardi, President and CEO of CRIF has always paid a great deal of attention to technological innovation. This latest initiative demonstrates his intent to retain a leading role as an innovator in the development of decision systems algorithms and improving the performance of CRIF’s analytics platforms.
MOPAPP Ltd. is a startup company based in London, which has designed and developed a web-based service that enables mobile platform developers to monitor and analyze the performance of their mobile applications. For more information, go to: www.MOPAPP.com
Source: CRIF Press Release