Cross-Platform Partnership for Nielsen and GroupM

Posted by Joachim Bartels | Mar 20, 2012 | Audience Measurement, B2B Media, Nielsen, United States | 0 |

WPP’s GroupM is working with Nielsen to develop a new cross-platform measurement service, integrating media planning and measurement across television and the Internet.

The partners say the move is a response to growing demand by advertisers for cross-platform measurement tools. Nielsen Cross-Platform Campaign Ratings will combine the firm’s Online Campaign Ratings product with its TV audience measurement capabilities to give total and overlapped reach and frequency for clients’ marketing campaigns. The two firms will also work together to develop innovative new measurement tools going ‘beyond TV and online to other platforms’.

Source: Daily Research News Online

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Joachim Bartels

Joachim C Bartels is a co-founder, director, head of information resources and Editor-in-Chief of BIIA. In his capacity as Editor-in-Chief he is responsible for the selection of relevant information content concerning industry insights, trends, technological developments, standards and policies impacting BIIA members in particular and the business information industry in general.

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