D&B ACQUIRES MAJORITY STAKE IN ROADWAY – A LEADING CHINESE DIRECT MARKETING COMPANY

Posted by Joachim Bartels | Dec 23, 2010 | China, Dun & Bradstreet, Marketing & Sales Information, Member News, United States | 0 |

RoadWay is one of China’s largest data base marketing companies with revenues of approximately US$ 7 million. It has an extensive database consisting of 8 million enterprise and 80 million consumer data records. The combination of D&B’s credit information and RoadWay’s direct marketing services provides a one-stop service for Sales & Marketing Solutions (S&MS) to D&B customers in China.

The consumer direct marketing part of RoadWay has added an interesting twist as it marks D&B’s reentry into consumer direct marketing. D&B had divested its international direct marketing businesses in the mid 80’s. The combination of RoadWay and Huaxia D&B should put D&B International on a faster growth track in China. Source: D&B Press Release

BIIA Newsletter September 2009 Issue (M&A Section)

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Joachim Bartels

Joachim C Bartels is a co-founder, director, head of information resources and Editor-in-Chief of BIIA. In his capacity as Editor-in-Chief he is responsible for the selection of relevant information content concerning industry insights, trends, technological developments, standards and policies impacting BIIA members in particular and the business information industry in general.

The BIIA library is approaching 10,000 news items and best demonstrated practices. BIIA members receive regular news alerts on key developments in the industry and the regulatory environment. The BIIA readership is widespread: between 4 to 5 thousand unique visitors access BIIA.com per month.