RoadWay is one of China’s largest data base marketing companies with revenues of approximately US$ 7 million.  It has an extensive database consisting of 8 million enterprise and 80 million consumer data records.  The combination of D&B’s credit information and RoadWay’s direct marketing services provides a one-stop service for Sales & Marketing Solutions (S&MS) to D&B customers in China.

The consumer direct marketing part of RoadWay has added an interesting twist as it marks D&B’s reentry into consumer direct marketing.  D&B had divested its international direct marketing businesses in the mid 80’s.   The combination of RoadWay and Huaxia D&B should put D&B International on a faster growth track in China. Source: D&B Press Release

BIIA Newsletter September 2009 Issue (M&A Section)