D&B has acquired Purisma, a small but fast growing software company which delivers a breakthrough, solutions-driven approach to master data management (MDM). Purisma Data Hub™ is a Master Data Management (MDM) solution for enterprises that can be quickly installed behind a company’s firewall. D&B selected Purisma because it had built some of its applications around D&B Sales and Marketing solutions. Bob Hagenau, Co-Founder and VP of Purisma stated in a recent interview with B-Eye Network, that D&B resembled the ‘gold standard of corporate data’; however this standard is not necessarily the way a corporation interacts with customers. Multiple users require different views of customer relationships, thus Purisma taking D&B data as a baseline, defining it how a client wants to view customer data, customizing and maintaining it. Source: Outsell Insight / D&B Press Release
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Joachim C Bartels is a co-founder, director, head of information resources and Editor-in-Chief of BIIA. In his capacity as Editor-in-Chief he is responsible for the selection of relevant information content concerning industry insights, trends, technological developments, standards and policies impacting BIIA members in particular and the business information industry in general.
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