New Online Business Media Network Reaches Millions of Business Decision Makers

SAN FRANCISCO, May 20, 2009 (BUSINESS WIRE) — D&B Digital(TM), the online media business within D&B, today launched a new ultra-targeted advertising platform that leverages search to attract a Business Decision Maker (BDM) audience while they are in the middle of their daily workflow.  D&B Digital represents a unique set of media properties and business information sites combined to offer advertisers a lean (no waste), highly-specified platform that places pertinent, contextual ads in front of BDMs.

Approximately 10 million high-value BDMs use D&B Digital sites (Hoover’s, and as part of their business problem-solving each month. Now, advertisers can reach this coveted group — when they are most in need of products and services and often looking to purchase — while they are researching companies, industries and executives (on Hoover’s and or specific business-related content (on

With’s proprietary matching and categorization technology, also known as Content Match, advertisers can place relevant advertising on virtual channels of content that directly match the keywords most often used by potential purchasers. In addition, Hoover’s paid-site targeting offers advertisers profiling of a highly loyal and engaged BDM demographic. These BDMs use the site on a ‘log-in’ basis, so advertisers are able to target their messages (by company size, title, industry, etc.) while these individuals are using Hoover’s to actively research the most pressing business issues of the day. has not previously run advertising alongside its core online subscription products. D&B Digital began placing select exclusive advertising opportunities in front of this highly-desirable demographic last month.  (   Source: D&B Digital

BIIA Newsletter May 2009 Issue