CRM Market Leader SugarCRM to be Powered by D&B’s Indispensable Business Content
D&B (NYSE:DNB) and SugarCRM, the company enabling businesses to create extraordinary customer relationships with the most innovative and affordable CRM solution in the market, today announced an alliance to enable seamless, native integration of D&B business content into SugarCRM. The integrated solution will be available to customers in April 2014.
Both companies aim to provide SugarCRM users with an intelligent CRM to grow their businesses through integrated access to prospect, customer, and opportunity information. Customers gain access to D&B’s global data on more than 230 million businesses and 100 million contacts.
SugarCRM users will experience a number of advantages:
- Time savings from more complete, current, and accurate information with no manual entry
- Faster closed deals by identifying the best prospects and gaining visibility into cross-sell and upsell opportunities
- Improved campaign effectiveness and metrics through more accurate lead data
- Stronger customer loyalty and advocacy through a 360-degree customer view
SugarCRM users can choose from three levels of D&B data integration based on their needs and budgets. Each level provides different types and quantities of company and contact information, as well as detailed industry and competitor data.
To learn more about D&B for SugarCRM and to view the on-demand webinar introducing the joint solution, visit dnb.com/partner/sugar.
About: SugarCRM enables businesses to create extraordinary customer relationships with the most innovative and affordable customer relationship management (CRM) solution on the market. By placing the individual at the center of its solution,SugarCRM is putting the “i” in CRM and empowering people at all levels of an organization to better understand and engage with customers. Based in Silicon Valley, SugarCRM is backed by Goldman Sachs, Draper Fisher Jurvetson, NEA, and Walden International. More than 1.4M individuals in over 120 countries rely on SugarCRM.
Source: D&B Press Release
