D&B announced a new initiative called D&B Alliance Network which focuses on Microsoft Network members.  The following provides further insights obout this partnership:

D&B360, an on-demand data management solution, is integrated into Microsoft Dynamics CRM, available for online and on-premise use. Both versions enable customers to access D&B data and insight on more than 210 million companies, 100 million contacts, 900 industry research reports, and three million corporate family trees, along with integrated news and social media from popular platforms such as Twitter, Facebook, and Google.

Recent data from the Sales and Marketing Institute and D&B confirms what every CRM professional experiences every day: CRM data quality seems to be eroding at an accelerating pace. In fact, D&B finds the following data changes in its database of 210 million companies every 30 minutes: 11 companies go bankrupt, 12 CEOs leave their jobs, and 74 business phone numbers change or are disconnected. This persistent problem demonstrates why sales reps lose faith in their systems, managers doubt the metrics, and executives question the return on their CRM investments.

“Our customers don’t have time to pursue leads with incomplete or outdated data,” said Marc Wolenik, CEO of Webfortis, a leading Microsoft Dynamics CRM partner in the western United States. “They need to see a quick ROI on their CRM activities. D&B is a leading provider of data enrichment services and we’re excited to be able to offer updated and complete D&B business data directly in Dynamics CRM.”

“Our clients cannot effectively accomplish their business goals with incomplete or wrong data,” said Sean Patrick Murphy, CEO of A Hundred Answers, a Canadian Microsoft partner with a CRM consulting practice. “We’re working with D&B because our clients require an efficient and effective CRM experience including current and complete business data.”

“The D&B AllianceNetwork will enable a new set of professional organizations to improve salesperson effectiveness, sell deeper into organizations, and understand the requirements and challenges of customers more thoroughly,” said Jim Lawton, Senior Vice President of Strategic Alliances at D&B. “Microsoft’s network partners now can present a fully integrated solution that includes robust D&B insight, providing a complete data-rich solution for their client base.”

Source: D&B Press Release

The D&B Alliance Network and Microsoft integrates D&B content into Microsoft Dynamics CRM and follows other similar announcements in the previous week by the ThomasNet partnership with RapidBuyr and the liaison between InsideView and Equifax.  These initiatives are to be seen as smart and agile moves by companies to move closer to engaging with their clients and prospects wherever they hang out in the cloud (comments by Chuck Richards, Vice President of Outsell Inc.)