D&B announced a new offering, D&B360, in the growing Data-as-a-Service (DaaS) market, to drive data quality, value and productivity for users of enterprise software applications.  D&B360 is a new solution that will enable enterprise software providers to easily embed D&B data and other essential business knowledge directly into their applications, through on-demand access known as “data as a service.”  D&B360 is designed to quickly integrate with any software solution that uses commercial company or professional contact data, such as customer relationship management (CRM), sales force automation, business intelligence, master data management and marketing automation.

D&B360 is the only DaaS solution that combines insight on the more than 170 million businesses worldwide in D&B’s database and 53 million contacts.  Rigorous quality assurance and patented matching processes are performed through D&B’s proprietary DUNSRight® process. The result is direct access to quality information about companies and contacts.   Source: D&B Press Release

BIIA Newsletter October I – 2010 Issue