Dun & Bradstreet (D&B) Malaysia has unveiled Hoovers, a global marketing portal designed to meet the challenges of international and regional marketing needs of local companies. Malaysian firms will now be able to tap into D&B’s proprietary online database of more than 90 million companies, 100 million contacts and 900 industry segments worldwide.
Through a wide range of search criteria, local marketing professionals are able to identify prospective markets according to the annual sales revenue, employee size and industries of potential business partners. The multi-seat global marketing portal covers various industries including agriculture, mining, transportation, manufacturing, construction, wholesale, retail and services sectors.
A key feature of the online marketing portal, known as Family Tree, enables marketing professionals to identify revenue opportunities with other corporate family members of their existing clients. Designed to accelerate sales and marketing workflow, the Family Tree bridges existing gaps in market information and powers a firm’s sales and marketing pipeline by forming corporate linkages between parent and subsidiary companies.
Source: marketing-interactive.com
