D&B (NYSE: DNB), has made available enhanced data functionality for D&B360, including company financial data, competitor information and industry research.  D&B360 seamlessly integrates D&B data and other essential business information into CRM applications and provides data management, cleansing and enrichment capabilities.  By providing a deeper understanding of a customer’s financial position and industry standing, sales and marketing teams using D&B360 are equipped with information to identify and target better opportunities, build healthier pipelines and improve sales effectiveness.

Customers using D&B360 have access to D&B’s data and insight on more than 205 million companies, 100 million people and three million corporate family trees, along with integrated social data from popular social platforms.  With D&B360’s new enhanced data offerings, customers can now identify financially viable prospects, conduct advanced segmentation by financial standing and demographics, develop key financial indicators, understand competitive landscapes and quickly become industry specialists.

Source: D&B Press Release