marketing in the cloud iStock_000025421040SmallDemandbase receives investment from Salesforce Ventures,’s corporate investment group

Demandbase announced the launch of a new application on the Salesforce AppExchange, Demandbase Sales Accelerator. Built expressly for B2B sales and marketing teams, Sales Accelerator automatically pushes critical account insights harvested from advertising and web site traffic into the Salesforce1 Platform. By converging these disparate data sets, Sales Accelerator helps bridge the gap between a company’s sales and marketing organizations, empowering the teams to align around high-value accounts and optimize budgets and initiatives based on sales activity.

Sales Accelerator is part of the Demandbase B2B Marketing Cloud, which unifies results from across the marketing stack including multi-channel advertising programs, website personalization, A/B testing, Chat, marketing automation and now CRM. It highlights campaign performance over time for any account, industry or business segment and exposes relevant trends. The application also enables sales teams to request targeted advertising to their high value accounts from to increase awareness and engagement during the sales cycle.

Sales Accelerator predicts new opportunities and sends alerts to sales people when the activity from a key account has significantly increased. Alerts and other notifications can be sent directly through a user’s Salesforce account on their mobile phone, leveraging the capabilities of the Salesforce1 Mobile App. By helping sales people identify high quality selling opportunities before the hand-raise, Sales Accelerator shortens the sales cycle and maximizes the value of a company’s marketing investment.

Built on the Salesforce1 Platform, the social, mobile and cloud customer platform built to transform sales, service and marketing, Demandbase Sales Accelerator is currently available on the AppExchange at

Demandbase also received an investment from Salesforce Ventures,’s corporate investment group.