DHgate, a leading Chinese e-marketplace, recently upgraded its Merchant Rating System, which allows buyers to have a more complete and comprehensive assessment of product and service quality of the sellers on the platform. The merchant rating system was initiated with a customer survey in September 2014 which was followed-up with a pilot programme in June 2015, and then officially launched this month.
DHgate’s previous system rates merchants solely by the number of sales generated. The new system covers other metrics and dimensions including sellers’ response time to questions, product quality, product details and information provided on shipping status of orders. Based on the combination of these factors DHgate will designate merchants into four categories.
Business Strategies Group Hong Kong – www.bsgasia.com