DHgate, a leading Chinese e-marketplace, recently upgraded its merchant rating system, which allows buyers to have a more comprehensive assessment on product and service quality of the sellers.
The old system rates merchants solely by the number of sales generated. The new system covers more dimensions including sellers’ response time to questions, product quality, product details and information provided on shipping status of orders. The combination of these factors will designate merchants into four categories: Top Merchant (1.2% of sellers), Premium Merchant (5.1% of sellers), Standard Merchant (88.2% of sellers) and Below Standard Merchant (5.5% of sellers). Classified as “Below Standard Merchant”, sellers would be investigated by DHgate which might lead to account closure.
Source: InternetRetailer article