DHgate Upgrades its Merchant Rating System to Increase Buyer Confidence

Posted by Joachim Bartels | Sep 18, 2015 | China, DHgate, Supplier / Store Certification, Supplier Certification Services, Supplier Risk Assessment | 0 |

DHgate, a leading Chinese e-marketplace, recently upgraded its merchant rating system, which allows buyers to have a more comprehensive assessment on product and service quality of the sellers.

The old system rates merchants solely by the number of sales generated. The new system covers more dimensions including sellers’ response time to questions, product quality, product details and information provided on shipping status of orders. The combination of these factors will designate merchants into four categories: Top Merchant (1.2% of sellers), Premium Merchant (5.1% of sellers), Standard Merchant (88.2% of sellers) and Below Standard Merchant (5.5% of sellers). Classified as “Below Standard Merchant”, sellers would be investigated by DHgate which might lead to account closure.

Source: InternetRetailer article

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Joachim Bartels

Joachim C Bartels is a co-founder, director, head of information resources and Editor-in-Chief of BIIA. In his capacity as Editor-in-Chief he is responsible for the selection of relevant information content concerning industry insights, trends, technological developments, standards and policies impacting BIIA members in particular and the business information industry in general.

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