Directory Publishers: Transform Now Or Die!

Posted by Joachim Bartels | Jul 17, 2012 | Asia Pacific, BIA Kelsey Group, Directories, India, Mobile Services | 0 |

Asian mobile users are significantly more mobile savvy

Charles Laughlin of BIA/Kelsey kicked off BIA/Kelsey’s Interactive Local Media conference Asia, organized by BIA/Kelsey and the Asian Directory Publisher Association (ADPAI) – with the results of a survey of business leaders operating in the local search space in Asia.

Among the most interesting findings is that 92 percent of the respondents believe publishers must “transform now, or die.” If we think mobile is a key trend in the U.S., it is even more pronounced here in Asia. When compared with mobile users in the U.S. and Europe, Asian mobile users are significantly more mobile savvy and demonstrate a greater willingness to use their mobile device to:

Check their bank account
Make a purchase
Use a QR code
Transfer money
Accept location centric ads
Accept personal centric ads

Source: Kelsey Group Blog

About The Author

Joachim Bartels

Joachim C Bartels is a co-founder, director, head of information resources and Editor-in-Chief of BIIA. In his capacity as Editor-in-Chief he is responsible for the selection of relevant information content concerning industry insights, trends, technological developments, standards and policies impacting BIIA members in particular and the business information industry in general.

The BIIA library is approaching 10,000 news items and best demonstrated practices. BIIA members receive regular news alerts on key developments in the industry and the regulatory environment. The BIIA readership is widespread: between 4 to 5 thousand unique visitors access BIIA.com per month.