New version provides tools and enhancements to nurture customer relationships and mine prospects

The latest update of Dow Jones Companies & Executives version 3.0, integrated with Salesforce CRM, is available from Salesforce Appexchange.  Customers are now able to test drive the application, formerly known as Dow Jones SalesWorks, to experience Dow Jones Companies & Executives’ world class business news, company and executive information.  With access to more than 18 million public and private company profiles and 36 million executive profiles from the world’s most trusted news from a global collection of 28,000 sources, including The Wall Street Journal and Dow Jones and Reuters newswires, sales and marketing professionals will be able to leverage this wealth of information to make faster, better decisions.

Users can research prospects and customers with Dow Jones Companies & Executives, and subsequently update their Account, Lead and Contact records in Salesforce CRM with the latest information, including business descriptions, annual revenue, number of employees, address, phone and fax numbers, URL, ticker symbol and SIC code.  This release also brings with it a variety of new features, including ‘Smart Look-up’ which offers predictive text results to simplify typing.  The executive area now includes a name variation option, access to the executives associated with the extended company universe and consolidated executive search.  New administrator capabilities include a tabbed layout for easier navigation of fields, easy access to set up organization-wide preferences, and a new advanced customization option that allows individual users to override the organization-wide preferences.  Leads can also be imported directly from the top level executive view within a Company Snapshot.   

Existing customers using SalesWorks for Salesforce will need to upgrade their application to access the new capabilities, which can be downloaded at “Get it Now” on the Dow Jones Appexchange page. A handy User Guide is also available.  Customizations the customer has created within their account records will be unaffected.    Source:  OSIXMEDIA.COM

BIIA Newsletter June I – 2010 Issue