Dun & Bradstreet (NYSE: DNB) and Lattice Engines, a fast-growing provider of cloud-based predictive marketing and sales applications, announced a strategic partnership.

Together the two companies will provide businesses with the data, insights and analytics required to identify which of their customers or prospects are most ready to buy. As a result, businesses may be able to increase conversion rates and deal sizes by up to three times.

Paul Ballew“D&B accumulates and analyzes data from over 30,000 sources, and our customers need help extracting actionable insights from the vast amount of data we provide,” said Paul Ballew, Chief Data and Analytic Officer, Dun & Bradstreet. “This innovative partnership will enable our customers to better capitalize on our analytical capabilities, primarily through models that can detect patterns suggesting which businesses have immediate needs that our customers’ products can address, and which of their customers will respond positively to cross-sell and up-sell in a given month.”

Synthesizing D&B analytics and sales triggers into Lattice’s predictive marketing and sales applications will give customers the ability to easily access cutting-edge lead and account scoring intelligence within the workflow of their CRM applications. It will also provide a superior solution for sales teams as they engage qualified leads and measure performance from pipeline to close.

“The convergence of data with modern machine-learning has created a unique opportunity for marketing and sales teams to leap-frog the competition and improve performance across the entire revenue funnel,” said Shashi Upadhyay, Chief Executive Officer, Lattice Engines. “We are excited to deliver D&B’s sales intelligence through our predictive marketing and sales applications. This powerful combination creates an unmatched opportunity in the market for our rapidly growing customer base.”

Source:  Businesswire.com