SOracle (NYSE:ORCL), and Dun & Bradstreet (NYSE:DNB) announced they have partnered to extend Oracle’s Data-as-a-Service (DaaS) offerings by integrating Dun & Bradstreet’s commercial business, social and professional contact data into Oracle’s cloud applications.  The strategic relationship is an extension of both companies’ shared goal to enable their customers to make smarter, more informed decisions across the enterprise.

“Today’s customers are seeking solutions that natively integrate external curated content and other third-party data directly into their applications to enhance the effectiveness of the applications – and of the user,” said Mike Sabin, Executive Vice President And General Manager, Global Alliances and Partnerships, Dun & Bradstreet. “This relationship will fuel enterprises with Dun & Bradstreet’s insightful content through Oracle’s cloud applications to provide better decision making and business value, where the end user needs it.”

The integrated solution is designed to be extensible, optimizing how businesses access critical information across the enterprise and combining internal and external data with insight from multiple types of customer information, including social handles, email, phones numbers, and mobile apps to build a single connected view of the customer.

By linking customer information with Dun & Bradstreet’s proprietary data and insight, businesses will now be able to connect and implement smarter actions, giving them an edge in an increasingly digital sales and marketing environment,” said Omar Tawakol, General Manager and Group Vice President, Oracle Cloud. “Dun & Bradstreet’s world class commercial database will be a valuable asset to businesses looking to identify where there are opportunities to expand customer relationships and drive greater value across the enterprise.”

Dun & Bradstreet’s premier commercial company and contact data will be accessible to Oracle Sales and Marketing Cloud customers.

Source:  Businesswire