Dun & Bradstreet announced that its commercial data is now available in Adobe Marketing Cloud via Adobe Audience Manager’s Audience Marketplace feature (now in beta), which enables advertisers and publishers to buy and sell anonymous third-party data to expand audience segments.
The integration of Dun & Bradstreet’s unique, deterministic data, curated from over 30,000 global sources and featuring more than 700 targetable attributes, enables B2B digital marketers to identify and reach their most valuable customers and prospects online. Available immediately for beta participants accessing the Audience Marketplace feature within Adobe Audience Manager, this alliance further addresses one of the industry’s greatest challenges: delivering the right content to the right prospect to increase message resonance and improve engagement. The announcement comes on the heels of Dun & Bradstreet’s recent statement officially marking its entrance into digital marketing.
Dun & Bradstreet delivers to digital marketers and publishers over 260 B2B audience segments that can be used alone or in conjunction with B2B marketers’ first party data to more accurately create, target, deliver and measure more impactful advertising campaigns. This proprietary solution provides Adobe Audience Manager users a powerful solution to discover, engage and verify professional audiences online, through programmatic and non-programmatic ad-buying. The delivery of Dun & Bradstreet data at scale within Adobe Marketing Cloud demonstrates advanced maturity in the power of analytics, curated knowledge and advertising technology.
Source: D&B Press Release