Dun & Bradstreet has tapped Droga5, a New York-based advertising agency, as their creative agency of record. Driven by Dun & Bradstreet’s new global strategy, the company’s brand purpose, values, image and identity will be reinvented.
Droga5 has been charged with everything from driving a new brand purpose and strategy to creating a new modern look and feel for Dun & Bradstreet, to revitalizing the Company’s global culture.
Over the years, Dun & Bradstreet has built a leading position in commercial data around the world with a strong presence in more than 200 countries, and a global commercial database containing more than 235 million business records. More than 4,600 employees around the globe provide risk management, credit, supply chain, revenue and sales and marketing data tools to more than a million customers.
About: Droga5 is a creative and strategic advertising agency headquartered in New York with offices in London and Sydney. Founded in 2006, Droga5 now counts as its clients American Express, Chobani, The Coca-Cola Company, Dun & Bradstreet, Georgia-Pacific, Hennessy, Heineken, Jockey, Prudential, Mondelez International, Motorola, Reckitt Benckiser, Toyota, Under Armour, and UNICEF, among others. In 2013, leading entertainment and media company William Morris Endeavor made a significant investment in Droga5, launching a strategic partnership to best serve each entity’s clients. For more information, visit droga5.com.
Source: Dun & Bradstreet