D&B Logo 600x200Strategic Alliance Will Enable Informatica Customers to Consolidate Applications and Build Stronger Total Customer Relationships

Informatica (NASDAQ: INFA), one of the world’s leading independent provider of data integration software and Dun & Bradstreet (NYSE: DNB) announced a strategic alliance that natively integrates Dun & Bradstreet content into Informatica’s Intelligent Data Platform and core applications, including Master Data Management (MDM), Total Supplier Relationship (TSR), Data Quality (DQ) and Data Integration (DI).

The alliance will enable Informatica customers to consolidate applications to grow their most valuable customer relationships. Customers will be able to access timely data through Informatica’s platform and seamlessly integrate it into key workflows that drive business decisions. The new solutions will be sold by Informatica and are available to customers now.

“The key for a business to maximize growth is identifying and cultivating their most profitable relationships, and that’s what Dun & Bradstreet is all about,” said Josh Peirez, chief operating officer, Dun & Bradstreet. “Business leaders are tasked with making sense of the massive amounts of data at their fingertips but their tools are only as effective as the information that runs through them. This alliance gives customers new solutions to present a clear and comprehensive view of their industry landscape, delivering a competitive advantage for their success.”

Anil Chakravarthy, executive vice president and chief product officer, Informatica, said, “The alliance between Dun & Bradstreet and Informatica brings the most comprehensive business data directly to customers via cloud-based API integrations and through pre-integrations with Informatica platforms and applications, including Informatica Cloud, PowerCenter, MDM, Informatica Data Quality, Informatica Rev, Informatica’s Cloud Data Preparation product, and the Total Supplier Relationship application. Dun & Bradstreet broadens the Informatica Data as a Service portfolio to include business enrichment data to our already existing data verification and consumer data enrichment solutions, through a variety of subscription options that can also be combined with other solutions.”

Among the most pressing business needs is the ability to easily integrate real-time, actionable insight into current business workflows. With an aim to pave the way for better, faster information-based decisions to help organizations transform into data-fueled enterprises, the alliance will leverage Dun & Bradstreet’s global commercial database to better address needs from marketing, sales, procurement and technology.

About: Informatica Corporation (NASDAQ: INFA) is the world’s number one independent provider of data integration software. Organizations around the world rely on Informatica to realize their information potential and drive top business imperatives.  Informatica Vibe, the industry’s first and only embeddable virtual data machine (VDM), powers the unique “Map Once.  Deploy Anywhere.” capabilities of the Informatica Platform. Worldwide, over 5,800 enterprises depend on Informatica to fully leverage their information assets from devices to mobile to social to big data residing on-premise, in the Cloud and across social networks.

Source: D&B Press Release