Sales and marketing teams rely on actionable data to fuel growth. Dun & Bradstreet provides the most trusted, ethically sourced, and compliant commercial data. But not all providers take the same care. Be sure to ask these questions of any potential contact data partner to understand their approach and protect your business from potential risk.


Dun & Bradstreet recently published a blog which raises a number of questions concerning data sources:

  • Where is your contact data sourced from and how often do you update it?
  • Tell me about the data laws and regulations you comply with? How are you preparing to comply with the California Consumer Protection Act (CCPA) and how are you complying with the General Data Protection Regulation (GDPR)?
  • Is data sourced ethically, legally, and in a way that does not introduce undue risk to customers or prospects?
  • How do you verify the quality of your data?
  • How do you ensure data is kept private and secure?


Why Do the Answers to these Questions Matter?

Customer contact data is Personally Identifiable Information (PII) and vendors who have collected it through email plug ins to scrape data from email systems and signatures might be putting your business at risk.

Most marketing and sales departments operate with a sense of urgency. So sometimes they may hit ‘click to agree’ on a contact provider’s plug-in without consulting IT or security personnel.  Essentially, you’re opting-in to a process you may not fully understand. Email scraping takes the information of customers, suppliers — anyone who is involved in email communication with you. And, it’s very possible your business does not have the right to share information in this way.

To continue reading, click on this link:  Key Questions …

Source: Dun & Bradstreet