Database append provides a convenient and cost-effective way to enrich the customer information in your marketing database.  Many database marketing vendors offer append services, and business marketers are well advised to explore the opportunity to enhance the accuracy and predictive power of their data. This paper explains the process of data append, and reveals the results when three leading vendors appended data to a particular sample of 10,000 business records.

To read the report click on the link:  WP Data Append 1-07

Courtesy Bernice Grossman & Ruth P. Stevens

Ruth P. Stevens is a Director and a contributing Editor of BIIA: