Eniro and Google Sign Strategic Co-operation Agreement

Posted by Joachim Bartels | Jan 8, 2012 | Directories, Eniro, Google, Search & Aggregation, Sweden | 0 |

Eniro, the leading search company in the Nordic region, has signed an agreement with Google, which will make Eniro an authorized retailer of Google AdWords in Sweden, Norway and Denmark. The agreement will facilitate cooperation between Eniro and Google in the Scandinavian market, thus enabling new opportunities for all Swedish, Norwegian and Danish companies that want to become more discoverable on the Internet.

The agreement will expand and strengthen Eniro’s offering to its 400,000 existing advertisers in Sweden, Norway and Denmark. From January 1, 2012, Eniro will commence selling Google advertising solutions as a supplement to its current pay-per-click offering via Scandinavian Ad Networks, as well as its online, mobile and print products.

Source: EADP News

About The Author

Joachim Bartels

Joachim C Bartels is a co-founder, director, head of information resources and Editor-in-Chief of BIIA. In his capacity as Editor-in-Chief he is responsible for the selection of relevant information content concerning industry insights, trends, technological developments, standards and policies impacting BIIA members in particular and the business information industry in general.

The BIIA library is approaching 10,000 news items and best demonstrated practices. BIIA members receive regular news alerts on key developments in the industry and the regulatory environment. The BIIA readership is widespread: between 4 to 5 thousand unique visitors access BIIA.com per month.