Equifax (NYSE:  EFX) announced an agreement on an important strategic acquisition, IXI Corporation.  The wealth and asset data, which IXI owns, significantly broadens and deepens the insight into consumers’ capacity, ability and propensity to spend or to pay on their obligations.  

With its proprietary measures of wealth, assets, income, spending and other data, IXI helps its clients better segment households, resulting in improved marketing and customer management. IXI’s client base includes leading companies in the financial services industry (such as banks and brokerage firms) and emerging opportunities in the insurance and healthcare industries.

IXI’s data, sourced through more than 95 leading banks, brokerage firms and other financial entities, is the most comprehensive database of invested and deposited consumer wealth in the country. IXI directly measures data on more than $10 trillion in U.S. consumer assets and investments, representing more than 42 percent of all U.S. consumer invested assets.

Source: Equifax Press Release

BIIA Newsletter November – December 2009 Issue