Equifax Inc. (NYSE: EFX) has acquired TrustedID, an innovative leader in the fast-growing identity protection market among U.S. consumers.  TrustedID will become part of Equifax Personal Solutions, Equifax’s direct-to-consumer business unit offering credit monitoring and identity protection solutions.

TrustedID delivers proactive identity theft protection solutions to help safeguard individuals, families and businesses. With the industry’s most comprehensive credit monitoring and identity theft protection solutions, TrustedID’s flagship product, IDEssentials, provides over a dozen forms of protection, access to our 24/7, on-call protection team and backing with a $1,000,000 limited warranty.

The company’s innovative Identity Threat Score, calculates an individual’s risk of falling prey to identity theft and recommends immediate preventative steps. These and other aspects of TrustedID’s service are based on proprietary technology that reduces the likelihood of identity theft.  TrustedID’s Data Breach Solutions Group provides rapid response programs for organizations suffering from data breach events. The company’s Employee Benefits Solutions Group serves businesses of all sizes with programs for employees and their families. TrustedID is a privately held company, with headquarters in Palo Alto, California.

Financial terms of the transaction were not disclosed.

Source:  Streetinsider.com