Equifax® And Black Book® Activator Introduce New Service Offering Auto Shoppers Free Access To Credit Scores, Helping To Close The Gap Between Browsing And Buying New solution provides credit score without the need for consumer’s sensitive personal information, such as Social Security number, credit card information or date of birth.
Equifax Inc. (NYSE: EFX) has joined with Black Book Activator, the online sales lead generator to develop Black Book Activator eCredit, a new customer-facing credit scoring solution available to the dealer community and online auto shoppers. The service will be introduced at the 2016 National Automobile Dealers Association (NADA) convention in Las Vegas by Mike McFall, president of Black Book Activator Division and John Giamalvo, vice president, dealer services, of Equifax®.
The Black Book Activator eCredit solution provides auto shoppers on dealer websites with free access to their Equifax Risk Score™, a key measurement designed to educate consumers to help better understand their vehicle finance options and monthly payments based on their credit score. The solution provides a simple process that delivers the user’s Equifax score instantly and privately. The credit scores are not shared with any third parties, including the dealer.
The ease of use of this service speaks to consumers growing concerns around identify theft and fraud that can occur as a result of sharing sensitive personal information. Unlike many other services, which require a consumer’s Social Security number, date of birth and/or other sensitive personal information (PII), the service asks only for a user’s name, address and answers to a two-question, multiple-choice quiz. The process is designed to ask user-specific questions, which helps ensure that the right score is delivered to the correct person. And because the score is requested by the consumer, it does not adversely affect future credit scores.