Joint Offering Includes Remote Identity Proofing, Strong Authentication and Device Reputation Analysis

Equifax Inc. has announced that it is working with iovation, the only provider of device reputation, to offer a combined solution to combat fraud.  This joint offering helps protect online and mobile customer access from identity theft, account takeover and other fraudulent activity. Equifax will combine its Identity and Fraud Solutions Identity Proofing and Progressive Authentication that support verifying and authenticating identities with iovation’s ReputationManager 360 that helps prevent real-time fraud by leveraging shared device reputation intelligence.

This new combined offering from Equifax and iovation provides comprehensive, multi-layered fraud mitigation during customer enrollment and ongoing transactions to help protect against key issues such as account takeover, synthetic and true-name fraud, data breaches, and internal fraud risks.

Equifax Identity and Fraud (IDF) platform offers a comprehensive solution to help positively verify and proof online identities using consistent and objective score-driven analytics that incorporate multiple data assets including credit and proprietary data sources. By evaluating the propensity of a device to be used for fraudulent online activity, ReputationManager 360 enhances Equifax solutions to let businesses more effectively mitigate fraudulent activity. After the risk is assessed the consumer can then be presented with an appropriate authentication challenge through Equifax multi-factor authentication technology.

Source: Equifax Press Release