Equifax and Zementis Introduce Solution That Streamlines Deployment of Predictive Analytic Models

Equifax Inc. (NYSE:EFX) and Zementis, a leader in predictive analytic solutions, announced a new solution that will help banks, telecommunications and other companies reduce deployment time for predictive analytic models, resulting in reduced costs and improved profitability.

Equifax will embed Zementis’ scoring engine, called ADAPA®, into its decision management platform, called InterConnect®, and fully adopt the Predictive Model Markup Language (PMML) standard. InterConnect is an Equifax, industry-leading solution for helping with automating account openings, credit-risk decisioning, cross-selling and fraud mitigation during the account acquisition process.

“Our new relationship with Zementis will help Equifax provide the ability to streamline implementation of both simple and complex predictive models — from development to deployment into our customers’ decision processes,” said James Reid, Vice President of Technology for Equifax. “The PMML standard delivers the promise of true interoperability, offering a mature standard for moving predictive models seamlessly between platforms,” said Dr. Michael Zeller, CEO of Zementis.

In addition to helping banks, telcos and other companies employ predictive models faster; the new solution provides other features. These include:

Enhanced decision management across the customer life cycle by embedding predictive analytics that help to deploy credit and marketing scorecards and decision trees;
A user-friendly, web-based scorecard editor that complements existing modeling analytics tools. This feature will help facilitate the deployment of credit or marketing scorecards from development to production; and
Scalable software as a service (SaaS) platform that effectively and efficiently executes credit or marketing scorecards that are standardized and vendor neutral.