Through the optimization of differentiated data, analytical techniques, and advanced technology, Ignite redefines customer’s access to data, reduces speed to production from months to days 

Equifax (NYSE: EFX) announced the global launch of its powerful analytics portfolio, Equifax Ignite™. Available now in the U.S., Canada, the U.K. and in Australia in the fall, Equifax Ignite challenges the traditional “one size fits all approach” with an innovative suite of solutions that provides fast, configurable and actionable data to solve our clients’ most critical challenges and help drive their growth strategies. Offering insights through three distinct delivery methods, this “tailored for you” approach was designed with various key users in mind – from marketing senior executives to data scientists. 

The driving force behind Equifax Ignite is the company’s established leadership in providing unparalleled insights through powerful data and analytics solutions that help propel critical business decisions. Equifax Ignite embodies the company’s deep expertise in big data, specialized risk, fraud and marketing analytics, as well as its vast portfolio of directly sourced, directly measured data from the credit, finance, and telecommunications industries. Equifax Ignite delivers deep insights through an extensive data portfolio including trended data, risk scoring models and the linking and keying of disparate sets of data.

As an example, with Equifax Ignite, a bank could leverage key insights to help assess risk at various decision points relevant to their unique goals. From more accurately targeting and screening new customers through market intelligence and alternative data, to creating risk models and monitoring risk scores over time, the user is able to access the vast array of insights available, using leading-edge analytic techniques.

The vastness of Equifax data and advanced analytics is funneled into three delivery methods: Equifax Ignite ™ Models and Scores, Equifax Ignite ™ Direct, and Equifax Ignite ™ Marketplace.

  • Equifax Ignite Models and Scores – Configurable scores that offer the power of a custom solution with the speed and ease of an off-the-shelf product.  The Equifax Ignite portfolio of configurable scores help businesses enhance customer acquisition, risk segmentation and decisioning, and improve customer relationships.
  • Equifax Ignite Direct – Created as a self-serve environment, this high-speed solution allows users to create analytics using direct access to data, attributes, and analytical tools. Seamless integration enables teams to build, test and deploy models that suit their unique needs.
  • Equifax Ignite Marketplace – A virtual destination for all of the Equifax analytical applications (apps) available for download.  The apps will be leveraged for visualizing and digesting data, benchmarks, and trends across industries including insurance, banking and telecommunications.

In the world of business insight capabilities, Equifax Ignite is the latest innovation to fuel high-performing decision strategies. By supporting the analytical lifecycle, from data access and transparency to visualization and deployment, Equifax leads the paradigm shift by helping the end user become a data-driven organization. For more information about Equifax Ignite, visit

Source:  Equifax Press Release