Equifax Introduces CreditStyle® Pro

Posted by Joachim Bartels | Nov 30, 2012 | Consumer Credit Information, Equifax, Marketing & Sales Information, Marketing Services - Automotive Vertical, Marketing Tools, Member, Member News, United States | 0 |

New Product Gauging Household Financial Capacity to Improve Marketing and Risk Analytics

Equifax announced today the availability of CreditStyles® Pro, which enables marketers and risk executives at financial institutions, automotive finance companies and dealers, insurers, retailers and telecommunications companies to strategically differentiate customers by presenting aggregated household credit measures — enabling organizations to better understand their customers’ likely credit capacity, needs and usage. To read more log on

Source: Equifax Press Release

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Joachim Bartels

Joachim C Bartels is a co-founder, director, head of information resources and Editor-in-Chief of BIIA. In his capacity as Editor-in-Chief he is responsible for the selection of relevant information content concerning industry insights, trends, technological developments, standards and policies impacting BIIA members in particular and the business information industry in general.

The BIIA library is approaching 10,000 news items and best demonstrated practices. BIIA members receive regular news alerts on key developments in the industry and the regulatory environment. The BIIA readership is widespread: between 4 to 5 thousand unique visitors access BIIA.com per month.