Equifax Launches B2B Marketing Compass™,

Posted by Joachim Bartels | Apr 19, 2012 | Equifax, Marketing & Sales Information, Member, Member News, Uncategorized, United States | 0 |

Equifax Inc.(NYSE:EFX) announced the launch of Equifax B2B Marketing Compass™, a powerful end-to-end marketing analytics solution that enables organizations to optimize the performance of their business marketing and sales strategy by defining the ideal customer profile and identifying hidden market and wallet share.

Source: Dailymarkets.com

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Joachim Bartels

Joachim C Bartels is a co-founder, director, head of information resources and Editor-in-Chief of BIIA. In his capacity as Editor-in-Chief he is responsible for the selection of relevant information content concerning industry insights, trends, technological developments, standards and policies impacting BIIA members in particular and the business information industry in general.

The BIIA library is approaching 10,000 news items and best demonstrated practices. BIIA members receive regular news alerts on key developments in the industry and the regulatory environment. The BIIA readership is widespread: between 4 to 5 thousand unique visitors access BIIA.com per month.