Equifax Launches Program to Address Credit Literacy Among U.S. Hispanic Consumers

Posted by Joachim Bartels | Jun 6, 2012 | Consultative Services, Consumer Credit Information, Equifax, Uncategorized, United States | 0 |

Equifax Inc. (NYSE:EFX) announced that its Personal Solutions unit is launching an innovative program to address credit literacy among U.S. Hispanic consumers, including a Spanish-language web site (www.equifax.com/espanol) and three Spanish-language products.

Equifax is among the first of the major consumer credit product companies in the U.S. to target Hispanics with a program to educate the community on the importance of credit and also empower consumers with educational resources, products and tools to make sound decisions. Both the web site and products have been designed to meet the unique needs and preferences of the Hispanic consumer.

Source: Dailymarkets.com

About The Author

Joachim Bartels

Joachim C Bartels is a co-founder, director, head of information resources and Editor-in-Chief of BIIA. In his capacity as Editor-in-Chief he is responsible for the selection of relevant information content concerning industry insights, trends, technological developments, standards and policies impacting BIIA members in particular and the business information industry in general.

The BIIA library is approaching 10,000 news items and best demonstrated practices. BIIA members receive regular news alerts on key developments in the industry and the regulatory environment. The BIIA readership is widespread: between 4 to 5 thousand unique visitors access BIIA.com per month.