Providing Customers with Impactful Insights to Drive Successful Marketing Decisions

Equifax Inc. (NYSE: EFX) today announced the launch of BusinessConnect™ for Marketing, a powerful new module on the BusinessConnect platform that allows organizations to boost their marketing productivity and overall performance by synthesizing organization-wide customer insights into a single, user-friendly resource.

BusinessConnect for Marketing can help increase marketing performance and ROI through the following benefits:

  • Improved segmentation with a deeper, more complete view of customers and prospects
  • Optimized data, resources, and processes
  • Access to vast, market-leading commercial data with unmatched coverage of small and medium businesses
  • “Family Tree” functionality to identify leads within existing customer affiliate/legal relationships

What distinguishes BusinessConnect for Marketing from other data management tools is its availability on as part of the broader BusinessConnect suite application. BusinessConnect is a revolutionary end-to-end solution that offers a seamless, comprehensive customer view to all teams by infusing the order-to-cash optimizing workflows with robust functionality for marketing, customer relationship management, credit and collections. All teams gain real-time access to prospect and customer information from a shared, integrated platform to help organizations target, acquire and retain the best prospects and customers, reduce financial risk, boost overall operating efficiencies and deliver a higher level of customer service and support.

Source:  Equifax Press Release