European regulators have determined that companies such as Google, Microsoft and Yahoo violate European data protection rules by keeping data for too long and not telling users how stored search queries and clicks help target advertisements. Search engine companies would like to keep data up to twenty-four months. The EU would like to have a limit of six months. If adopted by the European Commission, the findings are likely to lead to the first stringent regulation of search engines. Source: European Press Reports – To read more go to page 20 (April 2008 Issue)
About The Author
Joachim C Bartels is a co-founder, managing director and Editor-in-Chief of BIIA. In his capacity as Editor-in-Chief he is responsible for the selection of relevant information content concerning industry insights, trends, technological developments, standards and policies impacting BIIA members in particular and the business information industry in general.
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