Location Analytics Leader Aims to Bring Retailers a Complete View of Customers Across Online and Offline Channels

Euclid Analytics, a leader in location analytics, announced it has closed a $20 million Series C funding round, led by Cox Enterprises. Participation in the round includes new investors Groupe Arnault, the controlling shareholder of LVMH – Mo�t Hennessy Louis Vuitton, the world leader in luxury products, and Gold Sky Capital. The round is joined by existing investors Benchmark Capital, NEA and Harrison Metal. With the new funding, Euclid Analytics will build upon its rapid growth and tap the tremendous market demand for omni-channel solutions that understand customer behavior across online and offline channels. Since its founding in 2010, Euclid has raised $44 million.

Today, every business with a physical presence wants to understand their digitally-connected customer. With 94 percent of transactions taking place within stores and 84 percent of purchases influenced by mobile, retailers must maximize their physical store presence and enhance the customer experience from transactional to experiential. Building upon its core location analytics platform, Euclid is extending its solution to provide a holistic view of the customer across online and offline channels, which helps brands deliver more streamlined, personalized experiences in their physical stores.

About Euclid:  Euclid Analytics is the world leader in location analytics. Over 500 brands across retail, banks, quick service restaurants, airports and shopping malls are using Euclid to understand customer behavior in their physical locations to optimize marketing, operations and staffing. Affordable and requiring no new hardware, Euclid is easy to deploy on leading Wi-Fi systems in less than 48 hours. Euclid’s growing network captures billions of measurements per day across 65 countries and tens of thousands of locations, analyzing hundreds of millions of physical customer touch points per year.

Source: Streetinsider.com