Barthelme JegiSam Barthelme of the investment banking firm Jegi writes:  “Over the past 10 years, the we have seen a dramatic evolution in face-to-face business models, and more recently, a pivot among event technology providers to offer end-to-end solutions to organizers, exhibitors, attendees, and increasingly, other stakeholders in the event/meeting ecosystem – namely, the hospitality industry.

According to Forrester Research, events are the largest portion of the $60 billion B2B marketing budget, accounting for 30% of the annual spend, or $18 billion, and growing 6% annually. When you include accommodations, transportation and other support, Frost & Sullivan pegs the global spend on events and meetings at $565 billion – a truly sizable market.”