eXelate, a Nielsen Company, recently expanded its database of business professionals with help from Dun & Bradstreet, a leading source of commercial data, analytics and insights on businesses. Advertisers targeting businesses online can now leverage one of the most comprehensive B2B audience datasets with eXelate.
By integrating Dun & Bradstreet’s global commercial database of more than 250 million business records with eXelate’s data-as-a-service B2B audience solution, brands can now reach prospects based on criteria such as job title, company and industry verticals across online, mobile, tablet, video and OTT-TV campaigns.
“By integrating Dun & Bradstreet’s B2B audience data into our platform, we are connecting the most trustworthy source of business professionals in the world today, by far, with the entire programmatic media ecosystem,” said Mark Zagorski, CEO of eXelate, a Nielsen Company.
“Dun & Bradstreet’s business and contact intelligence enhance our B2B data-as-a-service offering tremendously.” Michael Bird, general manager of sales and marketing solutions at Dun & Bradstreet, said: “As brands and agencies turn to programmatic advertising to target businesses and reach individual decision makers, they need a partner like eXelate with a scalable platform to enable them to identify, access and segment their B2B audience. We are thrilled to work with eXelate to help their clients improve the accuracy, reach and relevance of their B2B marketing initiatives.”
About eXelate, a Nielsen Company
The eXelate, a Nielsen Company platform is an enterprise-class customer data management, analytics and media activation platform that leverages exclusive Nielsen data assets and products to help advertisers drive media efficiencies, improve content and advertising relevance, and increase sales performance. It consolidates the most powerful repositories of information on consumers, markets, and cross-media interactions available in the world today. Additionally, the platform has one of the largest media activation and data distribution networks in the industry, which enables real-time distribution of audience data across 100s media and content platforms, giving brands unprecedented reach and speed-to-market.
Source: Owler.com
