UFI, The Global Association of the Exhibition Industry, released the third part of its Global Recovery Insights 2021 report. The report was conducted by live events research specialists Explori, in partnership with UFI and supported by SISO, the Society for Independent Show Organizers.
The survey found that demand has returned to pre-pandemic levels for both exhibitors and visitors. Furthermore, it showed that exhibitors valued visitor quality over visitor numbers when considering investing into a show, with 86% of exhibitors stating visitor quality was a large influence upon their investment decision, compared to 67% who cited visitor numbers.
This edition surveyed a new group consisting of senior marketing decision makers based in the U.S. or U.K. who had not used trade shows as a marketing channel prior to the pandemic. The respondents expected digital events to remain part of their marketing mix, and intended to become exhibitors at live editions of future shows.
UFI’s Global Congress Is Back
For the first time since November 2019 when the event was held in Bangkok, UFI’s Global Congress is live in-person. Close to 300 delegates are now gathered in Rotterdam to look at what lies ahead for the industry in 2022 and beyond. Follow updates on UFI’s LinkedIn feed and by following #UFICongress. It will include exciting announcements such as plans to hold the 90th UFI Global Congress in Las Vegas on 1st to 4th November 2023.
Exhibitions Stopped in Shenzhen
In sign that things are moving in the wrong direction in China, just days before the massive CPSE (China Public Security Expo) the authorities in Shenzhen revoked permission for the event. If the organizer of a public security expo cannot get the green light that does not bode well for events in China in the near-term.
As of 1st November 2021, international visitors who are fully vaccinated and can show a negative COVID test pre-departure are permitted to fly into Thailand without mandatory quarantine. The list includes 63 low-risk countries and regions.
A total of 17 Thai provinces and cities have currently been designated as pilot tourism destinations, including Bangkok and some towns in Chiang Mai, Phetchaburi, Chonburi (including Pattaya) and Prachuap Khiri Khan (including Hua Hin). The Thai government expect this move to generate US$45 billion in revenue.
Source: Business Strategies Group