Experian: 5 Ways to Overcome CRM Data Quality Challenges

Posted by Joachim Bartels | May 3, 2018 | ! Homepage Slider, Breaking News, Business Information, Credit Bureau News, CRM, CRM Services, Data Quality, Experian, Member News, The BIIA Network, United States | 0 |

64% of organizations believe that inaccurate data undermines their ability to provide an excellent customer experience.

Poor data quality is one of the biggest challenges that customer relationship management (CRM) system users face today. Not only can it be a major risk to the successful implementation of a project, it can also hinder your organization from making the most of its CRM system investment.

Download our tip sheet to learn how to avoid the potential pitfalls and overcome your CRM data quality challenges by:

Understanding the current state of your data
Identifying issues in the data that requires fixing before it enters your system
Enriching your data for sophisticated segmentation and more robust customer insight

To download the Experian Tip Sheet click here.

About The Author

Joachim Bartels

Joachim C Bartels is a co-founder, director, head of information resources and Editor-in-Chief of BIIA. In his capacity as Editor-in-Chief he is responsible for the selection of relevant information content concerning industry insights, trends, technological developments, standards and policies impacting BIIA members in particular and the business information industry in general.

The BIIA library is approaching 10,000 news items and best demonstrated practices. BIIA members receive regular news alerts on key developments in the industry and the regulatory environment. The BIIA readership is widespread: between 4 to 5 thousand unique visitors access BIIA.com per month.