6 January, 2010 Tokyo, Japan – Experian announces that it has purchased an 88.5% stake in A-Care Systems, Inc., a leading email marketing company in Japan. A-Care Systems, Inc. will form part of Experian CheetahMail, the company’s permission-based email marketing and customer intelligence services. 

 A-Care Systems, Inc. is Japan’s largest pure play permission-based email campaign management and distribution company, delivering emails, hosting ASP client data and email marketing-based research. Founded in 1999, A-Care Systems, Inc. has a leading position in fast growing market of mobile marketing communications.  The company has over 1,000 clients across several sectors, including manufacturing, retail and e-commerce and employs over 160 people, from its headquarters in Tokyo.

The acquisition of A-Care Systems, Inc. is a further step in Experian CheetahMail’s strategy to expand its new media targeted marketing activities globally. It extends the geographic reach into the key market of Japan; the second largest for marketing services spend globally. Following this acquisition, Experian is the largest permission-based email marketer globally with offices in 10 countries including the major markets of the US, the UK, France, Spain and Germany, in addition to a growing footprint across Asia Pacific with operations in Singapore, Hong Kong, Australia and New Zealand.  Source:  Experian Press Release

BIIA Newsletter February 2010 Issue